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Agency: VICE

Project: Parental Guidance

A co-branded documentary series that explores modern families through a new generation of parents. Each episode is structured around a topic that can be both personally and financially divisive, and follows three different families taking disparate approaches to the issue. Covering subjects from daycare to diets to housing, Parental Guidance doesn't aim to advise audiences on parenting, but rather offers a realistic and candid insight into how young Canadians are navigating the ever complex world of becoming a family.

Winner of the CMA's Best Content Marketing Program in Financial Services.

Selected Episodes