Agency: john st

Project: Mitsubishi Dynamic Display

Role: Writer

Year: 2016

Everyone needs a car, but not everyone needs the same kind. To create awareness for Mitsubishi's diverse fleet of vehicles, I customized 70 different headlines to speak to different cars, different consumers and the different places across the web they would be served. 

Project: Mitsubishi Summer Social

Role: Writer

Year: 2016

A series of short videos that celebrate the simple joys implied every time you unlock, pack, or fill the tank on the 2016 Mitsubishi Outlander for summer.