Agency: john st

Role: Writer

Project: We Love Food

Year: 2016

The We Love Food program set out to get shoppers excited about Loblaws seasonal groceries. But rather than just throw around buzzwords that adorn tasting menus, we sought to tell the story behind these products and let food lovers know why they shouldn't be missed. Using Facebook's Canvas unit, we created a short editorial guide to generate anticipation for the arrival of sockeye salmon.