Agency: VICE

Project: Coors Light Snowbombing

To promote awareness for Coors Light's theatrical apres-ski inspired music festival Snowbombing, we created a series of short social spots that nod to classic televised interstitials like Body Break. In each segment, a host offers some quick and often irreverent advice for how to prepare for and have fun at a winter festival, before viewers return to their regularly scheduled instagram/youtube programming.