Agency: Theo
Role: Writer
Year: 2021
How much time do you spend looking for something to watch versus actually watching it? As the process of navigating algorithm recommendations, fumbling with search bar keyboards, and trying to remember which streamer currently has the rights to The Office only gets more complicated with more and more streaming apps, we created a spot that imagines TV browsing as the surreal and overwhelming maze of options it can become.
Using the maze metaphor to highlight the relatable experience of being stuck in search purgatory created a way to position Rogers Ignite Entertainment’s comprehensive voice search feature as a respite from the endlessly clumsy navigation of smart TV menus.
Press:
RADIO :30
To extend the time consuming act of searching for content into a radio spot, we highlighted the painfully slow nature of trying to type using your remote to select letters one-by-one to show how to find it faster with instant voice search.