Agency: Mint
Role: Writer | ACD
Year: 2025
Instacart doesn’t just get your groceries, they get that you’re particular about groceries. They get that not everyone wants the same kind of melon, they get there’s a big difference between a yellow and a purple carrot on a kid’s dinner plate, and they get that not everyone’s cheese board is made equal. To launch the their new brand platform in Canada, we created films around the personal grocery quirks that Instacart is built to deliver on.