Agency: VICE

Role: Director + Creative

Trojan wanted to align their new Nirvana series of condoms with something that furthered their messaging around uncompromising self-expression and bold experiences. We brought this to life with 'The First Time', a set of short form videos sponsored by Trojan's Nirvana collection that gave real people a platform to reminisce about first time experiences related to love, sex and relationships. To embrace the reminiscent theme of the series, we shot in a studio stylized with a class photo day backdrop and shot partially on an old broadcast camera to further the feeling of our subjects revisiting their past. Short animations that incorporated the four brand colours of the Trojan Nirvana collection were also used to highlight key moments of the stories.