Agency: VICE

Project: Aventura Traveller's Pick

Presenting itself as 'the traveller's travel card', CIBC's Aventura travel rewards card sought to create some content that spoke to every traveller's desire to experience a destination like a local. To further this, we created two videos per location, offering both a one minute visual guidebook for places to go and things to do, and an extended glimpse into a unique cultural experience with local hosts.