Aventura
Presenting itself as 'the traveller's travel card', CIBC's Aventura rewards program wanted to connect with young travellers desire to experience a destination like a local. We created inspirational travel content that offered both a video itinerary of places to go and things to do informed by locals, and a deeper dive into unique cultural experiences for people visiting these destinations to try.
Detroit - The Guide
Director - Justin Singer
Producer - Lucy Cameron
DOP - Chris Wardle
Second Camera - Ben Ainsworth
Editor - Maria Todorov - Topouzov
Creative Director - Aidan Johnston
Detroit - The Experience: Soul Skate
Talent - Krizia Victoria
Director - Justin Singer
Producer - Lucy Cameron
DOP - Chris Wardle
Second Camera - Ben Ainsworth
Editor - Maria Todorov - Topouzov
Creative Director - Aidan Johnston
Oaxaca City - The Guide
Oaxaca City - The Experience: Tlayudas
Director - Justin Singer
Producer - Lucy Cameron
DOP - Chris Wardle
Second Camera - Ben Ainsworth
Editor - Maria Todorov - Topouzov
Creative - Aidan Johnston
Agency: VICE
Project: Aventura Traveller's Pick
Role: Creative
Year: 2018