Tokyo Smoke
To help the cannabis curious separate fact from fiction when it comes to softgels, we created an educational series built around the product’s three points of distinction. Covering reliability, discretion, and ease, each vignette pays homage to the mundane tone, awkward performances and absurd dramatizations that often characterize educational content - from corporate training videos to high school school PSAs.
Agency: VICE
Project: Softgels: The Hard Facts
Role: Director + Writer